PInG's talented team of Digital Architects works with Fortune 100 companies, market-leading enterprises and start-ups, applying our consulting, creative, and technological expertise to help them achieve their strategic business goals.

Digital Strategy
Multimedia
E-commerce
Intranet/Extranets
Web Solutions
Wireless
Interactive Marketing

Digital Strategy

PInG ensures that your company's digital solution starts off on the right foot. Our strategic consultants gather information about your company by identifying important marketing goals, establishing business drivers and requirements, and reviewing existing information infrastructures, paying special attention to opportunities for improvement. For example, through informative and well-documented project planning sessions, we were able to help Bell Atlantic Nynex Mobile (now Verizon, one of the world's leading providers of communications services) develop and orchestrate a Web-based, daily sales reporting system to support their remote sales locations within a tri-state region. Let us do the same for your digital project.

Top

Multimedia

PInG employs applications such as Macromedia Director to forge various communications media - such as video, Flash animation, and 3D - into one powerful interactive multimedia delivery channel for your company. By utilizing interactive multimedia solutions in Web sites, intranets, extranets, kiosks or CD-ROMs, our clients transform the way they present their message by providing their audience with an engaging and memorable visual and audio experience. For example, PInG utilized compelling Internet and television-related images to deliver an engaging and award-winning Flash-based Web site describing the mission and purpose of a division of a leading technology R&D organization. Talk to us about how we can produce captivating multimedia presentations for your company.

Top

E-commerce

PInG understands that an e-commerce site can be as simple as a catalog page with a phone number, or it can range all the way to a secure, real-time credit card processing site where customers can purchase downloadable goods and receive them on the spot. PInG has helped countless companies with our e-commerce solutions, from small businesses with a few items for sale to large online retailers such as Boathouse Row Sports sportswear. PInG worked with Boathouse, a leading manufacturer and direct seller of custom team athletic apparel, to develop its groundbreaking and award-winning "Design Online" e-commerce Web application. "Design Online" allows users to experiment with various design elements such as colors, styles, logos, collar types, hoods, and linings, thus allowing users to visualize the wide array of custom results online before placing the online custom apparel order. Let us help your company leverage the economic power of the web.

Top

Intranet/Extranets

While companies are discovering the benefits and value if intranets and extranets, they often fall prey to not properly planning and implementing an intranet or extranet project, which results in a "white elephant" that no one wants to use. The foundation of PInG's intranet/extranet expertise and experience is our 7 Keys to a Successful Intranet. Through the application of this 7 Key methodology, we have designed, developed and launched successful intranets and extranets for such world-class companies as AT&T - who published internal training information for their employees, and McGraw Hill - who utilized an extranet to communicate and distribute information to support their internationally deployed field sales force. Talk with us about how to get the best Return On Investment for your intranet/extranet project.

Top

Web Solutions

PInG takes advantage of the Web's unique scalability and open-source nature to provide marketing, business, and communications solutions that can keep in step with the growth and needs of your company or organization. Regardless if it's a business-to-business, business-to-consumer, business-to-employee, or a virtual community Web site, PInG's combination of strategic consulting, creativity and technology and our thorough knowledge of the medium delivers powerful net-based solutions. For example, the Medical Society of New Jersey, one of the state's oldest and largest associations for physicians, called upon PInG to help design and develop an association Web site, or "hub site", for its members. With PInG's help, the Web site has evolved into a valuable interactive hub for the Society's physician members and is also rich with authoritative content for the community at large. Let PInG help your organization or company communicate with its target audience.

Top

Wireless

PInG can break your message free of its wired constraints, allowing it to reach your audience any time, anywhere. We can connect your content to wireless technologies such as PDA's, pagers, and mobile phones, enabling users to get up-to-the-minute information from your company or organization. This real-time solution provides fresh information to those who are most interested in your services. Utilizing wireless technology, PInG helped New Jersey Transit (New Jersey's public transportation corporation, and the nation's third largest provider of bus, rail and light rail transit) offer its customers personalized, real-time information through the My Transit area in their Web site, supplying travel alerts and important bus and rail information to NJT commuters via cell phone, pager, and PDA. PInG can help speed up getting your company's or organization's message or information to your target audience.

Top

Interactive Marketing

PInG provides support and promotion for your company's project before and after it's been launched, which is crucial to achieving your ultimate business goal of maximizing the return on your interactive investment. We help our clients with targeted promotional, marketing and/or recruiting campaigns and online image-enhancing strategies aimed at maximizing the traffic to your company or organization's Web site, even working in conjunction with designated providers of "traditional" PR and/or marketing and communications services. For example, American Home Products called upon PInG to help maximize traffic to the AHP Web site after its launch, which PInG accomplished by researching and soliciting appropriate linking opportunities, implementing relevant search engine and directory registrations, and integrating optimized Meta information into the site code. And PInG worked with Dataram (a leading global provider of memory for servers and workstations) to develop several on-line "intermercials" that made an information-rich and entertaining "TV-style" commercial advertising experience available to the on-line audience. Let PInG help you maximize the traffic to your company or organization's Web site.

Top